About Us

Rodeo Sales was founded in 2010 out of a desire to address frustrations experienced while working with various rodeo and surf brands over the previous twelve years. We reached a point where we felt we understood our riding preferences better than the manufacturers themselves. This realization prompted us to enhance existing products, making them more user-friendly and efficient. During discussions with the designer of the electronics for Williams rides, which had ceased operations, we learned about a new digital ride control system with programmable settings. Motivated by this opportunity, we decided to create a rodeo bull tailored to our specifications. With a budget established, we collaborated with David (Electronics), Kev (Engineering), and Sam (in-house) to develop what we aimed to be the safest and most advanced rodeo bull in the world. A year later, despite exceeding our budget multiple times, we successfully launched our prototype at INPAS 2010. Following some refinements, we continued to innovate, introducing a new model in 2011 along with our first surf machines featuring unique sidekick motion, culminating in the launch of the sweeper, which has since evolved into the ultimate wipeout experience. Throughout this journey, we have developed numerous games, including strikers, buzzers, and strike-a-lights, with many more innovations anticipated in the years ahead.